Emily Best on The Connection Between Storytelling and Community Building

If you want to build community you have to meet people where they are.

In 2014 we wanted to reach creators that no social media ad algorithm would ever help us find. So I got in my car in Los Angeles and drove across country and back teaching workshops and meeting creators where they are and learning about their unique challenges.

We believe that storytelling is the best tool to shift power to individuals and communities.

Stories unite people, help them see themselves in one another and make it easier to build coalitions. Inside capitalism, storytelling helps communities find a voice, build a platform and draw resources toward them (like money and jobs). We built Seed&Spark to help creators who want to shift the culture with their work do so with transparency and integrity - and to meet them wherever they are in the creative journey and in the world.