I Became a Content Designer to Save the World
As a kid, I was really into books and comics. As I grew older, that literary escapism earned me a career as a copywriter. I would make sentences that seemed nice, whip up designs to help communicate my ideas, and for some reason — people exchanged money for my thoughts. It still doesn’t make sense to me, at times.
Now ten years into my career, I’ve become a UX Writer. A UX Writer, or Content Designer, is a product designer that uses words to create experiences. Some days I work in Figma, other days I work in a Docs, but at the end of each day I am responsible for delivering the language of the product to the user, wherever they are in the UI.
How content can help create better products? and what tips you have for creating effective content?
Content design and UX writing is product design. There are loads of ways to create effective content practices to fit your team. For products with a niche market or audience, creating a voice and tone guide is super helpful. For huge global teams, creating a central glossary of words can help your writing scale across large engineering teams and to customers that speak multiple languages.
There is no one size fits all when it comes to effective content practices. However my general principal in UX Writing, as well as in life, is to always strive for consistency and clarity.