A Home-Cooked Food Startup in the Age of Delivery Apps

In the age of delivery apps and our obsession with efficiency, we started to forget the people behind the food we eat.
You have a limitless choice of meals available to order in a single tap, and yet dinner never felt more dispiriting and routine.

How can that be?

What I found is that good food is made by people who care. And the more you anonymize the cook, the less they care about the food they’re making, or you, the final consumer.

Busy foodie myself, I wanted to put this missing ingredient of ‘care’ back in takeout, while creating meaningful economic opportunities in the home kitchen.

This is why I co-founded Pona, a marketplace that coaches home cooks into entrepreneurs, then markets their one-of-a-kind cuisine.
Are you starting your own marketplace startup? Think how you can not just leverage, but upskill your sellers.
A focus on entrepreneurship education won't just improve the quality of your service, or expand supply beyond its original limits.
It will transform the lives of the hard-working people responsible for your success, even long after your project goes bust, or your shareholders push for full automation.